Yahoo! Finance reports that Nike just received a patent to tokenize their shoes on the Ethereum blockchain.
“Nike stated that it intends to generate unique IDs and create ERC 721 tokens for some shoes. People can ‘unlock’ these tokens by purchasing physical shoes and these tokens can then be linked with unique owner IDs to signify ownership. Besides representing a digital shoe, the token can also record the so-call genotype information of a digital shoe, including specific attributes, colors, styles, backgrounds.”
Check out the full article on Yahoo! Finance.